As part of a targeted, guerilla campaign in NYC, we created bus
posters featuring happy dentists looking down on passengers.
The posters literally put you in the position of getting a great
dental check-up. Despite a very low media budget, we reached
approximately 7.5MM people in just 4 weeks.
click view to open larger view
Overhead 1
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Overhead 2 // view
Overhead 3 // view
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